Are you sure you want an audience?

On some level, most creators want (or think they want) an audience. While creativity for the sake of creativity is rewarding, and to some extent it’s a fire that can’t be quelled, it’s nice when others appreciate the creations.

Here are some considerations, when it comes to having an audience (especially an engaged one):

Expectations

When you’re building something like a product, a course, or an eBook, your audience will expect you to deliver. If you’re running a pre-sale, to gauge interest, you’ve then got to fulfill your promise.

It can be a form of accountability (after all, there are dozens or hundreds of people counting on you) but also a source of stress, from the pressure of shipping the thing.

Communication

A large part of creating something that others want to buy is answering questions, both pre-sale and support questions after the fact. There will no doubt be some refunds to process as well (but hopefully not).

Also, as you’re building the thing your fans will expect consistent updates, not because they’re trying to be demanding but because they’re excited.

Marketing

A mediocre product with amazing marketing can sell better than an amazing one with average marketing. That means creating effective landing pages, a smooth purchase flow, great FAQs, not to mention social media posts to build excitement and hype.

Each of these things can feel like a full-time job. And they’re not actually helping you BUILD the thing.

So, do you really want that audience?

If all of the above sounds doable, or maybe even invigorating, then buckle up and take the ride.

Just be careful, though, because you might just get what you’ve been wishing for.